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Fantasy Racing Suits

Toyota Racing/NASCAR did an ad campaign called the Sponsafier Promotion. The commercial they shot to advertise this promotion involved outlandish, fantasy racing suits, made by Simpson.

This job started out as a quick favor for a client. Initially we were supposed to spend a couple of hours doing some mock-ups for client approval. But with no one else available to do the work, it quickly became a crazy 4 day job of getting hi-res finished artwork to the vendor to produce these authentic race suits, hats and helmets for the NASCAR drivers and their pit crew to wear.

Below are photos of the actual suits before they were sent to the commercial shoot.